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Thinking

News, thinking, inspiration, analysis and ideas. Find out more about what makes Bernadette tick.
2 images, Image 1: A woman working on her laptop surrounded by garments. Image 2: A woman participates in a meeting, surrounded by numerous paper post-it notes on a wall behind her.

Getting started in Digital Product: Out of Fashion into UX Design.

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Group shot of people attending Czechitas gala

BERNADETTE AND CZECHITAS: A NIGHT OF DIGITAL INNOVATION IN PRAGUE

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Desktop and mobile screens showing the online hamper finder tool on the Fortnum & Mason website alongside photos of the iconic wicker hampers with food and drink inside them

Problem Solved: How Fortnum & Mason helped shoppers to find the perfect hamper for their loved ones

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Geospatial header
05/06/24

Creating AR worlds without boundaries using Geospatial

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VCCP logo of a girl facing up to a bear, with a thought bubble coming from the girl’s mind saying ‘Bear in Mind’
16/05/24

Bear in mind…ways to create accessible and inclusive designs

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Abstract illustrative coloured shapes - triangles, circles, lines and other geometric shapes, in shades of yellow, teal, orange and red
12/03/24

A copywriter’s adventure in storytelling

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Design Thinking and Systems Thinking
18/02/24

Don't think harder, think smarter: Bringing Design and Systems Thinking together

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Image depicting a Cadbury Secret Santa campaign with a showcase of the application featuring interactive features.
08/11/23

Live work: Cadbury Secret Santa is live for it’s 4th year

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Bernadette senior leaders
07/11/23

Bernadette opens its Prague office

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Timeout billboard
25/09/23

Live work: Cadbury TimeOut Installation at Outernet on Tottenham Court Road

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Iva Johan
11/09/23

MEET OUR NEW HEAD OF STRATEGY

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Designing Smarter - colourful shapes
01/08/23

Designing Smarter with Figma

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Hero image
09/07/23

Copywriting in the age of generative AI

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Geometric coloured shapes
02/07/23

Getting real about artificial user research. A ChatGPT deep dive

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Circle with blue and orange spiral
18/06/23

Can AI be our friend or foe in Design?

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clippings from the O2 website and app
31/05/23

Live work: O2 Digital transformation

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Accessibility icons - mouth, ear, eye, brain and pointing finger
17/05/23

We All Need Web Accessibility

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Demo of twirl mint campaign on device
30/04/23

Live work: Creating the best worst experience to launch Cadbury Twirl Mint

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Big Win Win showcase
28/02/23

Live work: A chance for you and your local shop to win cash with Cadbury Big Win Win

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Czechitas group shot
22/12/22

Bernadette proudly partners with Czechitas

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A light billboard with #O2DecodeNothing on it
04/09/22

Live work: O2 Decode Nothing

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A teal coloured hexagon pattern with a yellow laser beam shooting through a white hexagon in the centre
03/08/22

Looking to crack the code for digital product success? Here’s how

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Close-up of Cadbury Fingers on a mobile device
31/07/22

Live work: Start learning sign language with Cadbury Fingers

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Demo of wispa gold heist campaign on device
31/07/22

Live work: Crack the safe to unlock a Cadbury Wispa Gold

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teal and yellow hexagonal shapes overlapping on a black background
27/07/22

AR - Don’t just do it for the sake of it!

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a woman in a poppy printed top standing on a stage. a sign in the background reads Tech Live London
06/07/22

How to tackle and take advantage of imposter syndrome

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teal triangle with yellow rectangles on the left overlayed
18/05/22

Web accessibility doesn't mean compromise

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Thrive Digital Garden - purple flower
09/05/22

Mental Health Awareness Week. Thrive Digital Garden

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Demo of give a doubt campaign on device
30/04/22

Live work: By giving a doubt, we helped young people overcome theirs

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Bernadette team photo - reception, colour
27/04/22

Bernadette - Doing things a little differently

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yellow diamond with teal rectangle to the right of it
21/04/22

Breakthrough in a golden age for design

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yellow circle with a teal angle overlapping on the right
18/04/22

The importance of inclusive design

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a series of yellow circles leading to a teal arrow on the right
18/04/22

Accelerating ecommerce value through breakthrough experiences

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Got a business challenge that’s looking for an innovative digital solution? Or, perhaps you’re interested in joining our collective of digital pioneers? Maybe you just want to know a little more about what we do. In any case, we’d love to hear from you.