Skip to Content

Thinking

News, thinking, inspiration, analysis and ideas. Find out more about what makes Bernadette tick.
Desktop and mobile screens showing the online hamper finder tool on the Fortnum & Mason website alongside photos of the iconic wicker hampers with food and drink inside them

Problem Solved: How Fortnum & Mason helped shoppers to find the perfect hamper for their loved ones

Read article
Millboard website screenshot

BERNADETTE AND CZECHITAS: A NIGHT OF DIGITAL INNOVATION IN PRAGUE

Read article
Design Thinking and Systems Thinking
18/02/24

Don't think harder, think smarter: Bringing Design and Systems Thinking together

Read article
Bernadette senior leaders
07/11/23

Bernadette opens its Prague office

Read article
Timeout billboard
25/09/23

Live work: Cadbury TimeOut Installation at Outernet on Tottenham Court Road

Read article
Iva Johan
11/09/23

MEET OUR NEW HEAD OF STRATEGY

Read article
Designing Smarter - colourful shapes
01/08/23

Designing Smarter with Figma

Read article
Hero image
09/07/23

Copywriting in the age of generative AI

Read article
Geometric coloured shapes
02/07/23

Getting real about artificial user research. A ChatGPT deep dive

Read article
Circle with blue and orange spiral
18/06/23

Can AI be our friend or foe in Design?

Read article
clippings from the O2 website and app
31/05/23

Live work: O2 Digital transformation

Read article
Accessibility icons - mouth, ear, eye, brain and pointing finger
17/05/23

We All Need Web Accessibility

Read article
Demo of twirl mint campaign on device
30/04/23

Live work: Creating the best worst experience to launch Cadbury Twirl Mint

Read article
Big Win Win showcase
28/02/23

Live work: A chance for you and your local shop to win cash with Cadbury Big Win Win

Read article
Czechitas group shot
22/12/22

Bernadette proudly partners with Czechitas

Read article
A light billboard with #O2DecodeNothing on it
04/09/22

Live work: O2 Decode Nothing

Read article
A teal coloured hexagon pattern with a yellow laser beam shooting through a white hexagon in the centre
03/08/22

Looking to crack the code for digital product success? Here’s how

Read article
Close-up of Cadbury Fingers on a mobile device
31/07/22

Live work: Start learning sign language with Cadbury Fingers

Read article
Demo of wispa gold heist campaign on device
31/07/22

Live work: Crack the safe to unlock a Cadbury Wispa Gold

Read article
teal and yellow hexagonal shapes overlapping on a black background
27/07/22

AR - Don’t just do it for the sake of it!

Read article
a woman in a poppy printed top standing on a stage. a sign in the background reads Tech Live London
06/07/22

How to tackle and take advantage of imposter syndrome

Read article
teal triangle with yellow rectangles on the left overlayed
18/05/22

Web accessibility doesn't mean compromise

Read article
Thrive Digital Garden - purple flower
09/05/22

Mental Health Awareness Week. Thrive Digital Garden

Read article
Demo of give a doubt campaign on device
30/04/22

Live work: By giving a doubt, we helped young people overcome theirs

Read article
Bernadette team photo - reception, colour
27/04/22

Bernadette - Doing things a little differently

Read article
yellow diamond with teal rectangle to the right of it
21/04/22

Breakthrough in a golden age for design

Read article
yellow circle with a teal angle overlapping on the right
18/04/22

The importance of inclusive design

Read article
a series of yellow circles leading to a teal arrow on the right
18/04/22

Accelerating ecommerce value through breakthrough experiences

Read article

Let's talk

Got a creative business challenge that’s looking for a breakthrough idea? Or, perhaps you’re interested in joining our collective of digital pioneers? Maybe you just want to know a little more about what we do. In any case, we’d love to hear from you.