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At Bernadette, we believe that as a digital industry, it’s our duty to ensure that people of all abilities and backgrounds can use the digital experiences we create - from apps to chatbots, software to wearables - everybody has the right to use and enjoy each and every one of them. You can read more about it here.

17/12/24

BIMA Awards win, for Cadbury in Inclusive Design.

BIMA inclusiveDesignWin News header

Very excited and proud to share that Bernadette have won Gold at the BIMAs (British Interactive Media Association) in the Inclusive Design category for our My Cadbury Era Gen-Ai powered experience.

You can read more here about the entry: https://lnkd.in/gTj9d75f

This is a really great award and a validation of something so important to us - Designing experiences for everyone. And in this instance, it was more than about interfaces, and user journeys to meet this ambition. With this project, we also had to get Gen-AI to behave itself and represent the British public properly without its inherent biases and unpredictable outputs.

BIMA sum up the reason why they have this award nicely: ”Over the past few years, the conversation around accessibility and inclusive design has seemingly reached every corner of every meeting room, and it was important to acknowledge the projects that not only understood its importance but delivered to an exceptionally high standard. There are lots of tips, approaches and guidance shared on the topic, all with good intentions, but among the chaos, there is a need to distinguish best practice from anecdotes with no evidence to back them up. Establishing a dedicated awards category, the council wanted to acknowledge that inclusive design and accessibility should be baked in at the start of every project.”

You can read more about the award criteria here: https://lnkd.in/gavZ2Upw.

Well done to our clients at Cadbury and all the team and contributors across VCCP who made this happen.

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