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At Bernadette, we believe that as a digital industry, it’s our duty to ensure that people of all abilities and backgrounds can use the digital experiences we create - from apps to chatbots, software to wearables - everybody has the right to use and enjoy each and every one of them. You can read more about it here.

Daisy, our AI granny has won 5 Cannes Lions

Cannes daisy 2025 Website

We’re thrilled that Daisy our fraud-fighting AI granny has won 5 Cannes Lions!

🥇 Gold - PR Lions - Use of Technology

🥈 Silver - PR Lions - Corporate Purpose & Social Responsibility

🥈 Silver - Digital Craft Lions - Innovative Use of Technology

🥈 Silver - Creative Strategy Lions - Breakthrough on a Budget

🥉 Bronze - Direct Lions - New Realities & Emerging Tech

We’re thrilled that Daisy our fraud-fighting AI granny has won 5 Cannes Lions!

Working closely with Faith, VCCP and O2, using AI we created Daisy, to protect real people from scammers.

Daisy was built to play on scammer’s own stereotypical views that older people are easy to target, so by leaning into these Daisy became the perfect scambaiter.

Trained and refined using bespoke language data to drag conversations out for as long as possible, Daisy interacts in real time, telling meandering stories of her family, talking at length about her passion for knitting and has provided false information like made up bank details. Whilst doing this, she has prevented scammers from targeting real victims.

A real example of using AI for good, protecting the vulnerable and fighting against a cause that impacts the public every day.

To find out more about our amazing AI granny Daisy’s story, click here: https://www.vccp.com/work/o2/ai-granny-scambaiter/

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Got a business challenge that’s looking for an innovative digital solution? Or, perhaps you’re interested in joining our collective of digital pioneers? Maybe you just want to know a little more about what we do. In any case, we’d love to hear from you.

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