Live work: Cadbury TimeOut Installation at Outernet on Tottenham Court Road
Train strike? Printer jammed? Calendar filled up with pointless meetings? It’s time to Call TimeOut on anything and everything. We could all use it.
We are super pleased to be able to share work we created with Mondelez for Cadbury TimeOut. The campaign highlights everyday frustrations and tell consumers that it’s time to call TimeOut on them.
Along with our colleagues at VCCP and Girl&Bear, we developed a suite of typographic assets for OOH, DOOH, social, and the Outernet.
Shoppers were able to find us at the digital installation we created at Outernet on Tottenham Court Road for 30” of pure magic. This was an immersive, high impact site, developed to be hyper-relevant to the environment, highlighting the particular annoyances of the busy area that might inspire Brits to Call TimeOut: from crowds and drilling, to slow walkers and loud talkers.
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