Character design: Thinking
Recently we launched Animals and Objects - An ongoing collection and celebration of all the wonderful 3D characters and workflows around getting the best out of assets across a brand digital ecosystem. Read more here.
Part of the process to make our 3D models work, is not only 3D and motion production but also the asset and character ideation and design. But the character development can take a while to get right - no matter what it is - an object, a robot, a person, an animal. Finding the right style, mood, era, genre can be slow and stall the production process.
So, as part of our exploration beyond creating rigs and meshes or digital twins and motion systems for all the animals and objects we make - we thought it only right to look at the exciting possibilities of the generative Ai tools out there - In the hope that this could accelerate ideation, character development and production proof of concepts too.
We’ve been using a ComfyUI workflow powered by stableDiffison to generate images of Meerkats, Wombat, Goats, Cats, Dogs, Zombies, Kid, Adults etc in a variety of styles to see what works that help designers build what we need.
Then using Kling to bring some of those characters to life through text-to-motion promotes.
We then took these animatics and used them as part of storyboarding, to help guide narrative.
Here is a little teaser reel of what we've done.
And check out the gallery below to see the characters in all their glory.
And check out what we collaborated on with our friends at fAIth and Girl&Bear recently here.
More exciting AI and 3D developments coming soon
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