Digital Experience Index
The formula for creating world-class digital experiences
The Digital Experience Index benchmarks the best digital experiences across various industry sectors. Download the whitepaper for actionable insights on how to enhance your brand’s digital experience.
The Digital Experience Index
In a world where over 60% of consumer interactions with a brand happen online, yet 1 in 3 digital experiences leave customers unsatisfied, it is more important than ever for brands to understand where these interactions fall short. Introducing the Digital Experience Index, a tool designed to help brands measure, benchmark, and improve their online customer experience.
Our formula for success
Grounded in our 5 digital experience principles, we’ve identified 20 key drivers that measure how well a digital experience is performing in regards to customer satisfaction (CSAT). With tangible and actionable insights across the five principles, the index helps you understand how your current experience stacks up to other brands in your sector and what great looks like.
Solve my problem
Brands must make sure they meet user needs by truly understanding the challenges their customers face.
Don’t make me work
It’s vital that brands create experiences that are easy to use, simple to understand and require minimal effort.
Inclusive of everyone
Brands must bake web accessibility in, and ensure that language and content are inclusive of people from all backgrounds.
Live and breathe the brand
A brand should feel alive in the digital experience, with its tone of voice, aesthetics, behaviour, interaction patterns, values and more.
Unexpected and memorable
Average experiences are everywhere. Brands must strive to create moments that people will remember and talk about.
