Don't think harder, think smarter: Bringing Design and Systems Thinking together
We see them every day; stories of failed start-ups, digital transformation flops and customer experience fails - successful digital products are incredibly hard to achieve.
Iva Johan, Chief Strategy Officer, and Steph Marques, Head of UX have been featured in Creative Salon Worldwide, and believe they understand one of the reasons why.
They believe “All too often design and product led teams are over indexing in their Design Thinking approaches to solving problems, and at the other end of the spectrum, operations and business led teams are leaning too heavily into a Systems Thinking approach.”
When working with Cadbury on reimagining their website, combining the two thinking styles allowed us to take our original brief from what was a simple website redesign, to unlocking real opportunities by defining a new purpose for the website in the wider ecosystem.
In the case of our work with Italy specialist Citalia it’s been important to think of their business as a system, to make sure that the optimization work we do is feeding into what the business is trying to achieve.
We have a duty to mix both ways of thinking in order to give the products and services we create the greatest chance of being successful.
Read the article in full here: Don’t Think Harder, Think Smarter: Bringing Design And Systems Thinking Together
