Celebrate 200 years of Cadbury by becoming a part of their history with Gen_AI.
We’ve been very busy recently helping Cadbury unlock the power of AI by creating and developing a Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record and our partners VCCP London.
Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the British public, we created this free tool to let people place themselves at the heart of Cadbury history.
Users upload a selfie and select their Era from one of seven classic Cadbury ads, along with options to determine how they would like to be represented, and the tool then recreates the image featuring their likeness.
In keeping with Cadbury generosity, participants are automatically entered into a prize draw to win £200.
Go check it out here
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