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Fresh, new digital experiences for Saga’s next chapter

Saga & Bernadette

As Saga’s Experience design partner since 2020, we have helped to bring a comprehensive rebrand to life across the group’s digital estate. 

Our work together has ranged from developing a new Experience Vision and uniting a diverse group of stakeholders around this; to customer-led UX / UI work leading to unique new features for Search and Booking on their Travel site; to creating a singular, consolidated digital design system that brings the group’s entire digital world together under one umbrella for the first time

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Saga’s contemporary, fresh new brand is now mirrored within the digital experience consumers receive, with a UI that is usable, accessible and beautiful.  We are continuing to support Saga on their journey to offer imaginative and creative experiences to an ever-evolving audience - orienting their digital world around their brand vision: ‘Experience is Everything’.


Got a business challenge that’s looking for an innovative digital solution? Or, perhaps you’re interested in joining our collective of digital pioneers? Maybe you just want to know a little more about what we do. In any case, we’d love to hear from you.