Staying Curious is the Most Important Skill in Modern Design

In this LBB feature, Bernadette’s Chief Design Officer Jonny Goodall shares a perspective on what it really means to be a modern designer in a world being reshaped by AI, evolving tools, and shifting expectations. As the discipline expands beyond craft into systems, services, and intelligent experiences, the role of the designer is becoming less about control, and more about curiosity, adaptability, and intent.

From embracing new technologies to rethinking traditional workflows, Jonny talks about how designers can stay relevant by leaning into change, not resisting it. The piece challenges the idea of perfection, arguing instead for experimentation, learning, and a more fluid approach to creativity – one that reflects the pace and complexity of today’s digital landscape.

At Bernadette, this mindset underpins how we design for an AI-enabled future, now – where experiences are no longer responsive to screen size, they are responsive to you – we need to make evolving systems shaped by behaviour, data, and interaction .

Read the full article here to explore how staying curious is becoming the most valuable skill in design today.