We’re thrilled that Daisy our fraud-fighting AI granny has won 5 Cannes Lions!

🥇 Gold – PR Lions – Use of Technology

🥈 Silver – PR Lions – Corporate Purpose & Social Responsibility

🥈 Silver – Digital Craft Lions – Innovative Use of Technology

🥈 Silver – Creative Strategy Lions – Breakthrough on a Budget

🥉 Bronze – Direct Lions – New Realities & Emerging Tech

We’re thrilled that Daisy our fraud-fighting AI granny has won 5 Cannes Lions!

Working closely with Faith, VCCP and O2, using AI we created Daisy, to protect real people from scammers.

Daisy was built to play on scammer’s own stereotypical views that older people are easy to target, so by leaning into these Daisy became the perfect scambaiter.

Trained and refined using bespoke language data to drag conversations out for as long as possible, Daisy interacts in real time, telling meandering stories of her family, talking at length about her passion for knitting and has provided false information like made up bank details. Whilst doing this, she has prevented scammers from targeting real victims.

A real example of using AI for good, protecting the vulnerable and fighting against a cause that impacts the public every day.

To find out more about our amazing AI granny Daisy’s story, click here: https://www.vccp.com/work/o2/ai-granny-scambaiter/