Bernadette at the BIMA Awards 2026
This year’s BIMA Awards will once again bring together the people, projects and ideas shaping the future of digital. We’re pleased to see our own Jonny Goodall, Iva Johan, Will Aslett and Jasper Bell joining the BIMA 2026 judging panel.
Each approaches digital experience through a different lens, but they’re united by a shared belief: the best ideas have a habit of feeling inevitable in hindsight. The trick, of course, is recognising the ideas and innovations with the potential to reshape what comes next. That’s the creative instinct they’ll each bring to this year’s judging.
Before the judging commenced, we caught up with Will and Jasper to hear their perspectives on what makes a truly remarkable digital experience.
“A truly remarkable digital experience isn’t defined by technical smarts alone; it happens when technology embraces and fuses with a fresh, unexpected idea.The best work doesn't just ask people to scroll/tap - it changes how they feel while interacting with it.In this year's entries, I’m looking for work that dares to break familiar design conventions and uncovers entirely new ways for audiences to experience a brand, a story, or a service.”
Creative DirectorBIMA Judging Category: Brand experience, Health and wellness
“A truly remarkable digital experience bridges the gap between human needs and business objectives. It’s not just about aesthetics; it’s about creating seamless, intuitive solutions that solve genuine problems while driving meaningful value. I’m looking for entries that demonstrate this elegant balance of purpose and design.”
Head of Business DesignBIMA Judging Category: Strategists & Consultants
We’ll be following this year’s judging with interest, and look forward to seeing the ideas, conversations and digital craft that emerge along the way.