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Bernadette and Acquia to hold joint event

04.02.25

Design For All

Following the award of Emerging Partner of the Year 2023, Bernadette is further cementing its partnership with Acquia hosting a joint event on the 12th February 2025 in London asking the question “Can digital experience and technology drive customer and brand value?”

As we step into 2025, we find ourselves at a crossroads. AI and data are transforming industries, streamlining operations, and optimising business processes—but at what cost? While companies reap the benefits of automation and efficiency, is the brand experience evolving too, or have we forgotten customers? Is AI enhancing the emotional connection between brands and people, or is it simply making businesses run better?
The challenge is an interesting one: how do we innovate with purpose – can we create brands that are not only smarter, scalable and more efficient but also more human, more resonant, and more valuable to the people that engage with them?
Join us for an evening of thought-provoking presentations and discussion that explore the new relationship between brand, technology, and user experience. We’ll unpack the opportunities and tensions, and ask the tricky questions like: How do businesses balance operational efficiency with brand authenticity? Where does AI amplify customer value rather than dilute it? Can the brand and customers both really benefit from technology led transformation?
Whether you’re a seasoned professional, an innovator, or simply curious about the evolving business landscape, this event is your compass, guiding you toward fresh thinking, useful insights, and new connections. 
The event runs from 3.30pm to 6pm on the 12th February.
Together, let’s navigate the future of innovation in 2025 and beyond.

Meet the speakers

Jonny Goodall
Chief Design Officer, Bernadette

Jonny Goodall

Chief Design Officer, Bernadette Jonny is Chief Design Officer at the award winning experience design agency Bernadette. In 2024 he was elected to the esteemed BIMA 100 list. Jonny spends most of the day embracing the ever changing digital landscape with a talented team of over designers, creatives and technologists across London and Prague. Working with brands in a range of industries including Cadbury, Virgin Media O2, and Ionity. The last year has seen more focus than ever in AI and systems, conversational interfaces, bots and gamification across web and app. All with the same goal to make smart experiences people love.

Simon Manchipp
Founder, SomeOne

Simon Manchipp

Founder, SomeOne Simon Manchipp is currently listed as the No.1 Brand Designer in the UK. A founding partner of SomeOne, the branding specialists at VCCP. Simon has been successfully operating at the front line of commercial creativity globally for 20 years. SomeOne is currently rated the No.1 Design Agency in the UK, with a wide spectrum of clients from The Eden Project to Wedgwood to King’s Cross to Oxford University. Simon specialises in the launching, relaunching and managing of the brands of products, organisations and services at any size anywhere.

Jennifer Griffin-Smith
CMO, Acquia

Jennifer Griffin-Smith

CMO, Acquia A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers. Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams. Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders.

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