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Live work: By giving a doubt, we helped young people overcome theirs

Demo of give a doubt campaign on device

We’re really excited to announce that we have launched a new digital experience as part of VCCP’s wider campaign for Cadbury called ‘Give A Doubt’ in partnership with youth charity The Prince’s Trust. The campaign aims to encourage people nationwide to open up and share their own doubts. As a brand founded on generosity, the new campaign by Cadbury champions how talking honestly about our doubts is a generous act, as it can help people realise they aren’t alone in struggling with daily doubts.

The partnership sees the launch of special limited-edition packs of the much-loved Cadbury bars, which display the doubts of footballing legends Ian Wright, Steph Houghton and Gary Neville, to inspire fans to share their own.

The limited-edition chocolate bars feature QR codes which will take chocolate lovers through to the ‘Give A Doubt’ central campaign hub, created by us here at Bernadette. The hub offers a wealth of support, advice, and guidance from Cadbury and The Prince’s Trust, to give young people a host of useful tools needed to overcome their self-doubt and thrive in their personal and professional lives. Most importantly users can choose whether they are there to give a doubt and help others or whether they’re feeling doubtful and need help. Coming later in the campaign, the hub will also host a competition where the nation can win a chance to hear directly from a celebrity and discuss self-doubt with them.

We’re really hopeful that this website will make a difference to young people’s lives - even if only in a small way. The important thing is that this site helps us all to open up about our insecurities and to come together and support each other.

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