Scalable solutions for a rapidly growing brand
The challenge
White Claw needed a unified web presence that could scale across different markets and platforms while introducing new features and optimisations. The challenge was to design a digital ecosystem that maintained brand consistency across regions while supporting localised needs, evolving content, and enhanced functionality. Additionally, they required a way to amplify campaign launches, like White Claw Vodka and White Claw Zero%, with engaging digital experiences beyond standard product pages.
The approach
Our approach focused on setting the foundation for a best-in-class user experience that could scale and evolve over time. We redesigned White Claw’s website across three major platforms—Hugo for the rest of the world, Prysmic for the US and Canada, and Shopify for the UK—ensuring each market type (mature, growing, and RoW) was supported with tailored experiences.
We optimised the site by introducing bespoke landing pages for events and sweepstakes, reengineering site navigation, and creating a dynamic information architecture. This flexible framework allowed the site to adapt as new products and features were introduced, ensuring consistency across global markets while allowing for regional customisation.
To support campaign launches, like the Vodka and Zero% products, we moved beyond traditional product pages and created rich, media-driven landing pages that complemented the broader marketing strategy. These pages were designed to tell the story of each product, using immersive content and optimised experiences to engage users and drive conversions.
The impact
The newly developed digital ecosystem has provided White Claw with a strong foundation for global expansion. The website’s scalable design has allowed the brand to introduce new features and optimise user experiences as they continue to grow in different markets. The ability to create customised, campaign-driven landing pages has enhanced the effectiveness of product launches, allowing White Claw to tell its brand story in engaging and innovative ways.
Work highlights
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