Launching products worldwide with efficiency
The challenge
White Claw needed to launch and promote multiple products across diverse global markets while maintaining brand consistency and accommodating local nuances. The challenge was to develop an efficient system that could manage global rollouts at scale while allowing for regional customisation and responding quickly to market demands.
The approach
Our digital strategy involved creating a dynamic automation tool that powers their global digital campaigns. This solution leverages data to fuel atomic assets—modular components that can be quickly assembled and adapted for different regions.
We built a pipeline that integrates supercharged spreadsheets with motion graphics to generate video outputs at scale, allowing White Claw to rapidly produce and customise content for each market.
The automation process enables White Claw to manage the complexities of localisation while ensuring that the brand message remains consistent across regions. Whether launching a new product in North America or updating assets for a campaign in Europe, the system ensures a seamless and efficient rollout, reducing production time while maintaining high-quality standards.
The impact
The automation solution has transformed how White Claw manages its global digital campaigns. The ability to produce and customise content at scale has significantly improved the efficiency and impact of their rollouts. White Claw can now launch products simultaneously across multiple regions, quickly adapting to local needs without sacrificing brand consistency. This streamlined approach has allowed the brand to stay agile and responsive in an ever-evolving market.
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