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Building an innovative, consumer-centric digital ecosystem to fit Kia’s ambitions

Kia & Bernadette

We’ve been trusted to help redefine Kia UK’s digital strategy to align more closely with their future-focused ambitions. 

Working in true partnership, Bernadette and Kia have transcended the typical agency/client working relationship — with our embedded teams positioned on-site to act as a natural extension of Kia’s own digital and brand teams. Our work covers strategy, analytics, CRO and web design, and has resulted in some pioneering applications across the business.

These include:

  • Enhanced showroom experiences, trialling new digital tools and experiments including Digital Sale Aids for dealers and interactive screens.

  • Supercharged CRO for test drive bookings that have been designed to cross sell offer opportunities, through better content and  journey orchestration.

  • Overhauling the way Kia promote vehicle offers to better support a customers shopping experience,  increasing leads by 50% to drive customers closer to purchase.

Kia eco screens

Other key strategic focuses have included supporting Kia’s ambition to lead the charge in the UK on vehicle electrification. A bold vision for the future that called for a similarly bold design approach.


Got a business challenge that’s looking for an innovative digital solution? Or, perhaps you’re interested in joining our collective of digital pioneers? Maybe you just want to know a little more about what we do. In any case, we’d love to hear from you.