Kia & Bernadette
We’ve been trusted to help redefine Kia UK’s digital strategy to align more closely with their future-focused ambitions.
Working in true partnership, Bernadette and Kia have transcended the typical agency/client working relationship — with our embedded teams positioned on-site to act as a natural extension of Kia’s own digital and brand teams. Our work covers strategy, analytics, CRO and web design, and has resulted in some pioneering applications across the business.
These include:
Enhanced showroom experiences, trialling new digital tools and experiments including Digital Sale Aids for dealers and interactive screens.
Supercharged CRO for test drive bookings that have been designed to cross sell offer opportunities, through better content and journey orchestration.
Overhauling the way Kia promote vehicle offers to better support a customers shopping experience, increasing leads by 50% to drive customers closer to purchase.
Other key strategic focuses have included supporting Kia’s ambition to lead the charge in the UK on vehicle electrification. A bold vision for the future that called for a similarly bold design approach.
LET’S TALK
Got a business challenge that’s looking for an innovative digital solution? Or, perhaps you’re interested in joining our collective of digital pioneers? Maybe you just want to know a little more about what we do. In any case, we’d love to hear from you.
