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Live work: O2 Decode Nothing

A light billboard with #O2DecodeNothing on it

O2 is today launching a new integrated campaign, together with agency of record VCCP London and Havas Media UK (part of Havas Media Group UK) to celebrate its exclusive partnership with Nothing, a London-based company removing the barriers between people and technology to create a seamless digital future. Cementing its reputation as the UK’s most innovative telecommunications brand, O2’s latest collaboration is a celebration of how tech can be more than simply functional, but that it can be art.

To promote this tech-forward partnership,  O2 has collaborated with creative designer and coder Anderion De Castro, who has created four exclusive art pieces which hero beautiful coded designs which if cracked will reveal a mystery message. Bringing the powerful partnership to life, the bespoke coded artwork has been created incorporating the O2 logo within the design. The new campaign, celebrates O2 as the only UK network to give tech-curious Brits exclusive access to the new Phone (1), allowing them to tap into the raw beauty of innovative and forward-thinking technology.

Bernadette worked closely with the wider VCCP team and artist, to craft the coded artwork into large digital formats with high footfall, social and online sites, we ensured that the launch was not just aesthetically pleasing but also doubles a competition to win an NFT of the artwork.

Inside the virtual art was a hidden code and the first person was successful at cracking the hidden code could win an NFT of the artwork. The unique Phone (1) NFT will be viewable on Nothing’s NFT gallery.

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