It’s a Big Win Win for Cadbury and communities
Working with Cadbury, building on the integrated campaign 'The Big Win Win' for the second consecutive year, we’ve gone even bigger in the way that we allow people to show support for local shops and their vital role within communities.
'The Big Win Win' is a nationwide campaign enabling generosity and channels community spirit by way of giving people a chance to support local shops by purchasing their favourite Cadbury chocolate bars, whilst also giving them the opportunity to win cash prizes for themselves and nominate a local shop to receive an equal amount. Additionally, this time in celebration of Cadbury's 200th anniversary, the prize pool has been boosted to £200k.
We created a streamlined site experience that made it easier than ever for Cadbury to spread generosity to consumers and communities.
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