How you eat a Cadbury Creme Egg says a lot about you
Bringing back the classic ‘How do you eat yours?’ tagline for the first time in 20 years, the fully integrated campaign encourages the public to visit our lovingly crafted online personality test to discover what their creme egg eating technique reveals about them.
With a tongue-in-egg tone of voice, multiple choice questions, scenario cartoons and even some delicious looking rorschach test images, the interactive experience presented the final results. Users could swipe through and read several traits, revealing the truth about their Creme Egg eating habits.
Over 100,000 took our Creme Egg Personality Test to find out exactly what How You Eat Yours told them about themselves.
Following that, just in time for Valentine's Day, we played Cupid and revamped the test to help people find love with a Relationship Compatibility Test. Taking the idea that how you eat your Creme Egg says everything about you to an extreme, crafting an album of 10 ‘gooey’ love songs, each of the 10 love songs developed was written to match and help different Creme Egg eaters woo their perfect match.
Whether you gobble it down in one, nibble it or maintain eye contact while eating it, the test revealed your soulmate’s character and quirks.
The album of Gooey Love Songs was available to listen to on Spotify, and only by taking the compatibility test, Creme Egg fans were given a chance to win an exclusive Limited Edition Gooey Love Songs Vinyl, literally shaped like a gooey Creme Egg.
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