Cadbury CCE Admit it to win it
The original message in the 80s of ‘How do you eat yours’ was that everyone has their own way of eating a Creme Egg, saluting those who eat them whole, use a teaspoon and even those who like to spread them on toast.
Taking inspiration by the way people talk about food as UGC on TikTok, we knew that they were more than happy to share their own serving suggestions for the iconic snack, all the better if there was a prize at the end. So we offered cash prizes to the best and strangest, mediated by our own team of egg heads.
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