Bringing Jeff the Virtual Postie to Life for Cadbury Secret Santa
A cornerstone of Cadbury’s Christmas celebrations, Secret Santa invites the nation to share a small, delicious act of kindness. In 2024, Cadbury’s in‑house postal worker Jeff was reimagined as a cross‑platform ‘virtual postie’ — a playful, people‑first conversational experience that made sending a free bar feel effortless, warm, and properly festive.
Working inside Voiceflow, we hand‑wired every intent and branch of the journey, building a robust gifting flow while bringing Jeff himself to life through light‑touch humour, human‑feeling interruptions, and just‑enough Christmas sparkle.
The result: a guided‑yet‑alive conversation that championed Cadbury’s simple acts of kindness motif, handled real‑world edge cases with charm, and handed users smoothly into the QR gifting moment.
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