Our People
Pete Grenfell
Chief Executive OfficerPete is CEO of the 65+ strong Bernadette team, alongside his broader role as COO of VCCP London. With responsibility for agency leadership, new business and (most importantly) ensuring all our people and clients are happy. Having joined the Partnership in 2008, he has led VCCP businesses in London and Australia as well as running some of our largest global accounts and playing a key role in new business success. Having started his career in digital and content he’s now proud to be working with the Bernadette team to grow our exciting and unique proposition in the market, leading the London and Prague offices.
Rose Bartel
Managing DirectorRose is a stalwart at VCCP, having joined in 2013 as an Account Manager, and now leading Bernadette into its next generation as Managing Director. Rose has risen through the ranks in her time delivering end to end fully integrated campaigns for some of our biggest clients. In 2019, Rose took the helm as Head of O2, our founding client leading a team of 100 people across every marketing channel to continue the success of O2’s growth, delivering award-winning, effective end to end campaigns, experiences, and production on the brand’s behalf. Leading the charge on all things Bernadette, Rose continues to improve our business offering through great client relationships, driving new business and accelerating growth through operational excellence.
Jonny Goodall
Chief Design OfficerA VCCP veteran with over 11 years under his belt, Jonny is Chief Design Officer for their creative digital experience division, Bernadette — and in 2024 he was elected to the esteemed BIMA 100 list for industry leaders in the creative digital space. He spends most of the day navigating the high and lows of the ever changing digital landscape.
Managing and nurturing a talented team of over 30 designers, creatives and technologists across London and Prague. The last year has seen a focus on evolving the offering, and growing capabilities into new frontiers like AI and bots, systems and automation, immersive and gaming, while pushing our web and app skills to new levels to make smart experiences people love.
Iva Johan
Chief Strategy OfficerIva has over 15 years of experience in leading global projects and initiatives, and has had the opportunity to help teams shape, develop and launch over 20 new digital products, services and brands in diverse industry settings. Iva has hands-on experience in strategy, transformation, research, business design and product management — and is also a judge for the BIMA (British Interactive Media Association) awards.
Iva is passionate about working in environments in which teams challenge themselves to always deliver impact and value to the community, the users and the organisation. She specialises in strategy and growth; business design; products and services; change and transformation; outcome and purpose led.
Pete Hadden
Head of DeliveryAs Head of Delivery of Bernadette, Peter manages a team that delivers exceptional digital experiences across our entire client portfolio, installing pragmatic yet innovative ways of working and a problem solving approach to everything we deliver. Since joining VCCP in 2013, Peter has been instrumental in evolving our capabilities into the award winning team we have in place today.
Prior to joining VCCP, Pete worked at a number of leading digital agencies in London and Sydney. He has managed digital accounts for clients such as Stella Artois, British Airways, Disney, Microsoft and Procter & Gamble
Kerry Howell
Managing PartnerKerry joined the team in March 2020, spearheading the client services function whilst also operating as Managing Partner working across VCCP initiatives such as faith, and across a wide range of Bernadette clients.
Prior to joining Bernadette, Kerry was busy leading teams and growing award-winning accounts at Razorfish, GreyX and POSSIBLE. She has been building trusted partnerships with clients for almost 20 years and is passionate about the ever evolving landscape and infinite possibilities that working in the CX space offers.
Kerry is also a judge for the prestigious BIMA (British Interactive Media Association) awards.
Want to join us?
Have a look at the latest live opportunities to join our crew via our LinkedIn jobs page. Or, simply head over to our Contact Us form to let us know a bit more about yourself. We’d love to hear from you!
